Investment Platform – Fintech
The Company
A multi-asset investment platform enabling users to invest across crypto, equities, bonds, derivatives, and other financial instruments. The app also offers investment planning, wealth management, and asset management services, and operates as a surrogate brand of a leading APAC-based wealth management group.
The Challenge
Launching the app simultaneously across three APAC countries using a unified yet flexible go-to-market strategy. Each geography had different products, features, and customer cohorts, requiring country-specific communication while maintaining a consistent brand narrative.
The Solution
Digiligo developed country-specific social media pages, landing pages, and content strategies tailored to local audiences. A single master campaign was adapted across markets using English and vernacular communication. Performance marketing was executed to drive app installs, first-time deposits, and high-intent leads. Influencer-led video content was rolled out across YouTube and Instagram, supported by a monthly paid media spend of $70,000 across Google, Meta, LinkedIn, and programmatic platforms. Financial influencers were onboarded quarterly to drive credibility and engagement around key investment features.
