The Bohemian Style – Jewellery
The Company
Bhavya Ramesh is a Bangalore-based jewellery brand specializing in bohemian sterling silver jewellery. The brand crafts nature- and architecture-inspired designs across rings, necklaces, nose pins, sunglasses, and fashion accessories, and has been featured by leading publications such as Cosmopolitan and Elle.
The Challenge
The brand was digitally nascent, with limited visibility beyond Instagram and a small follower base of around 2,000 users. Online revenues were low, engagement rates were below industry standards, and there was no presence on Google Search or paid advertising platforms, limiting reach and scale.
The Solution
Digiligo developed creative content writing aligned with the brand’s aesthetic and storytelling. Target audiences were identified across Tier 1 and Tier 2 cities. End-to-end on-page SEO was implemented across the website and product pages. Conversion-focused systems such as push notifications, checkout reminders, and abandoned cart emails were deployed. The entire product catalog was integrated with Google Merchant Center and Shopping Ads. Location-based search campaigns and Facebook ad strategies were executed, with pixel-level tracking to optimize conversions and remarketing efforts.